The most recent offering from PABS expands on its current library of editorial content for domestic (UK) and international markets. It will be offered in three main bundles: Go, Pro, and Ultimate. 

Live matchday data via the PA Betting Services Football API and photos provided by Alamy will be included in editorial packages. 

Additionally, content produced in association with EngageCraft will be available through PABS' Pro and Ultimate subscriptions. According to PABS, this alliance will make use of the Touch platform to generate visual engagements and promote greater user participation. 

By encouraging users to spend more time on social media and collecting user data for analytical purposes, PABS believes that the Pro and Ultimate packages will aid in its organic growth efforts. 

Director of PABS Eugene Delaney stated: "We are thrilled to be providing a product to support the World Cup in Qatar this year as part of our content investment.  

"A variety of packages have been provided by the PABS content providers to meet the demands of our customers' target audiences. Our goal was to increase customer connection and engagement, and we think we'll succeed in doing so. 

In order to provide bet365 with fresh international football statistics, PABS has expanded the scope of its current cooperation with the operator.  

The agreement improves bet365's consumer offering by providing additional opportunities for bet creation. For more than 20 years, PABS and bet365 have been partners.

In our most recent edition of Trafficology, Rob Black, B2B Sales Director of Spotlight Sports Group, goes into greater detail about World Cup betting hubs.