As a result of the arrangement, the operator will have exclusive use of AC Milan intellectual property in the area and will have their brand seen on the official club website and app, as well as on the outer LEDs of the stadium.

The collaboration also entails the development of an editorial calendar with unique content aimed at enticing Latin American supporters and bringing them closer to the renowned Italian club.

"Betsson Group Commercial Director for South America Andrea Rossi stated, 'The exclusive partnership with AC Milan in Latam strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club."

"Our common objective is to provide a more contemporary and captivating sports narrative, producing top-notch entertainment for the South American Rossoneri fan base."

Milan, which just won the 2021/22 Serie A, stated that their collaboration with Betsson is based primarily on their shared love of football and the benefits it provides for Latam. Milan continued by saying that the alliance strengthens the club's position in a historically significant market.

Casper Stylsvig, Chief Revenue Officer at AC Milan, stated: "Working with Betsson brings us closer to our local fanbase, which consists of over 75 million people." We are really thrilled to begin this cooperation since Latin America is a very special market for AC Milan and a place where we truly feel the passion for the Rossoneri colours.