The data, which did not include National Lottery advertisements, revealed that 110 gambling advertisements ran during the tournament's group rounds.

Compared to the 2018 World Cup in Russia, where 167 matches were televised for audiences, it is 34% less.

The Betting and Gaming Council's 2019 "whistle-to-whistle" prohibition, which prohibits TV betting advertising from airing from five minutes before a match begins to five minutes after it concludes, prior to the 9 p.m. watershed, is the cause of the decline.

It is projected that the ban has resulted in a 97% decrease in the quantity of gambling advertisements that youngsters view.

"At the start of the World Cup, the usual suspects said we would see a "perfect storm" of problem gambling, sparked by waves of betting adverts," stated Michael Dugher, Chief Executive of the Betting and Gaming Council. These statistics demonstrate that these cautions were once more incorrect.

Prohibitionists' demands for the outlawing of sports sponsorship and betting advertisements are not supported by the evidence, as the government has acknowledged, stating that independent research "did not establish a causal link between exposure to advertising and the development of problem gambling." 

However, the decrease in betting advertisements is more evidence of the BGC members' ongoing dedication to improving standards, all the while encouraging safer gaming practices including deposit caps and time-outs and providing resources for those in need.