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17 Aug, 2023

BetMGM makes its UK debut

In the UK, MGM Resorts has introduced BetMGM iGaming and online sports betting.

 

LeoVegas was bought by MGM Resorts last year, and as part of its UK expansion, the company will leverage its platform and technologies. On the other side, Kambi will run the sportsbook, while LeoVegas will manage the casino. 

 

Right now, LeoVegas is accessible in nine European and Canadian nations.

 

Customers will be able to take advantage of new features like high and frequent jackpots, loyalty awards, sports promotions, and exclusive slots with the BetMGM online offering in the UK.

 

Since BetMGM's sports and casino products have been around for a long time in Las Vegas, customers in the UK and any other foreign countries the company plans to enter may be assured of a safe online betting experience.

 

With the help of Entain's technology and platform, BetMGM will keep running the BetMGM brand throughout the US and Canada.

 

The desktop and mobile apps for the company's UK division are currently accessible.

 

"BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them," said Bill Hornbuckle, CEO and President of MGM Resorts.

 

"Since our acquisition of LeoVegas, our international growth strategy has advanced quickly, and today's announcement marks a significant step forward in that direction."

 

"We've had great success in the US and Canada with our BetMGM brand and we're confident we can duplicate this success in other markets, starting with the UK," said Gary Fritz, President of MGM Resorts International Interactive.

 

"The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers."

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