Following its success in Sweden, LeoVegas is reintroducing the sports wagering brand Expekt to the Danish market.

Prior to its withdrawal from the Danish market a decade ago, Expekt was an established sports wagering brand in the region. Nevertheless, LeoVegas, which has partnerships with Internazionale Milano and Manchester City, is currently relaunching the product in an effort to strengthen its position in the Nordic markets.

LeoVegas intends for the introduction to contribute to the expansion of the brand's presence in the Danish market by providing players with the capability to place bets via their smartphones.

LeoVegas acquired the Expekt brand for €5 million ($6 million) from the Betclic Group in March 2021 and relaunched it in May 2021.

Gustaf Hagman, CEO of the LeoVegas Group, commented on the unveiling at the time: "It is tremendously exciting for us to unveil the new Expekt today.

"The timing could not be more opportune given the turbulent years ahead in the realm of sports." Customers will be able to participate in our sports wagering and casino gaming experiences as of today, by utilising Expekt on our technical platform.

Furthermore, LeoVegas recently declared the completion of an acquisition agreement for Push Gaming.

After integrating into LeoVegas, Push Gaming personnel will persist in the development and distribution of games via their proprietary platform and remote gaming server.

Additionally, LeoVegas has verified that the management team overseeing the more than one hundred employees will remain unchanged from before the acquisition.