Tim Howard's Shootout Challenge and the $250,000 Bracket are two of the free-to-play games that the brand will introduce as part of Howard's engagement with BetMGM.

Regarding his new role as ambassador, Howard stated: "I'm excited to work with BetMGM to help fans become even more involved in the game as American football fever reaches new heights.

"BetMGM is at the forefront of the sports betting industry, and I'm proud to be part of the team ahead of the greatest tournament in all of sports."

Regarding Howard's appointment, Matt Prevost, Chief Revenue Officer at BetMGM, stated: "A generation of US football fans were enthralled with Tim Howard's on-field exploits. Through a variety of games and interactive experiences, we will provide our clients with a similar degree of excitement with Tim's help."

BetMGM's tournament promos will be accessible in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming, and Ontario, Canada, when sports betting becomes legal in those states.

All things considered, it makes sense for BetMGM to bring in one of US Soccer's most well-known former players to enthral the crowd prior to the start of the first game. Formerly a player for Everton and Manchester United, Howard established himself as a mainstay of the national team and garnered recognition for his exploits during the 2014 World Cup in Brazil.

This comes after a plethora of World Cup-related betting news this week, all of which are available here.

Steven Gerrard's appointment as ambassador to M88 Mansion this week is another noteworthy one.